Phi is a portuguese brand whose collections focus on the exquisite details of the design, the special features and the quality of the materials. The aim of the brand has always been much more than producing quality clothing.
We intend to create timeless pieces, fullfiling dreams and strenghtening ties promoting and spreading smile sand happy moments. Phi creates elegant and romantic collections of timeless designs that can be worn on special ocasions as well as on a daily basis. Our main proposal is the creation of pieces that remind us of happy moments: the sweetness of childwood, memories that we will always keep with love and affection. More than just making clothes, our looks create moments of happiness and complicity between two or more generations. Romanticism is part of our way of understanding and living life. The romantic details of our garments are the hallmarkof Phi identity.