IMAGO was founded in 2017 by Frederico Telo. He was inspired during a Euro-trip with friends to create a unique and trendy T-shirts concept based on images (IMAGO means image in Latin).
IMAGO was founded in 2017 by Frederico Telo. He was inspired during a Euro-trip with friends to create a unique and trendy T-shirts concept based on images (IMAGO means image in Latin). He quickly understood that building synergies with designers and exploring the colors and patterns, would widen the brand’s reach. While lining up the brand with a young spirit, genuinely adventurous, IMAGO progressively got its value and market positioning recognized by its target audience. The goals that have been achieved, within such a short time frame are the product of that work and positioning. We don’t want to stop here. By combining our accelerated lifestyle, we seek to inspire our target audience to adventure across the world and live everyday in its entirety. We are committed workers and entrepreneurs. A group of fearless adventurers always looking to break barriers that not every one of our generation is willing to break. We want to escape the routine and the hassle of the monotony. We abandon our comfort zone and accept the laws of the adventure. We aim to surpass the communicative, religious and cultural barriers and demonstrate that no matter how different those barriers are, we are all made of the same fiber. More than a brand, IMAGO is a lifestyle committed to inspire a generation.